Why being invisible is killing your business.

Q1 is over in less than 2 weeks.

Those LinkedIn goals you set in January? How're they doing?

Yep, I warned you. I’m going to be here keeping you accountable.

Look it's okay if some of those goals have gathered dust. Life happens. Client work takes over. The algorithm changes and suddenly your strategy feels outdated.

I get it.

But here's what I don't want for you: another three months of the same.

I watched this happen with a client recently and I don’t want to see it happen again.

I started working with this client in October. She was about to shut down her business because she hadn’t paid herself in nearly a year. 

She was completely invisible on LinkedIn and she wanted to build a personal brand before closing her business and building something new.

She knew she needed to build visibility online but she kept putting it off. 

"I'll start posting when I have more time."
"I'll fix my profile when things calm down."
"I'll get clear on my positioning when I'm less busy."

Sound familiar?

Eventually this client stopped waiting. 

And, after 3 months of working together…

She went viral twice. Signed $42,000 worth of clients directly from LinkedIn. And saved her business.

Not because she suddenly had more time or because things "calmed down." Because she got clear on who she was talking to and what she was offering.

That's it.

Here's what so many people get wrong:

They think the problem is content.

"I need to post more." "I need better hooks." "I need to go viral."

But the real problem? Clarity.

If someone lands on your profile and doesn't immediately understand who you help and how you help them, it doesn't matter how much you post.

You're leading people to a dead end.

So if Q1 didn't go the way you planned, ask yourself…

Is it because you didn't post enough?

Or is it because people don't actually understand what you do?

If it’s the latter, I have something that could help.

I'm running a cohort with Courtney Johnson starting 30th March.

It's called Level Up on LinkedIn. For all the people who are tired of making LinkedIn harder than it needs to be.

Here's what we cover:

Week 1: Get your profile sorted. Who you help, what you offer, why they should care. 

Week 2: Content that actually works. Not viral tricks. Just clarity + consistency.

Week 3: Turn engagement into conversations. Then turn conversations into clients.

Week 4: Build real relationships with people who actually matter to your business.

This is the exact system I use. The same one my client used to sign $42K.

No posting 5 times a day. No “cringey” selfies. No pretending to be someone you're not.

Just clarity, strategy, and showing up consistently.

Most people will read this and think "yes, I should do that."

But they won't.

They'll wait until Q2. Then Q3. Then suddenly it's December and nothing's changed.

Are you going to be that person? 

I really hope not.

YOUR ONE TINY ACTION THIS WEEK:

The cohort runs 30th March - 22nd April. If you're serious about finally getting visible on LinkedIn, let's chat. 

We can have a real conversation about where you are, where you want to be, what this cohort could do for you.

Book a call with me.

Or ready to join the cohort directly? 👉 Use my discount link here.

If you’re not ready to join the cohort but want some guidance on your Q2 goals, reply to me with where you’re at and I'll send you some back some thoughts.

Q2 starts in two weeks.

Let’s go for it!!! 

Mischa 🤍

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