The Secrets of the LinkedIn Algorithm (couldn’t keep to myself)

The sun is shining in London and you’re in for a treat. 

Today you're getting two of the most valuable things I’ve ever shared:

1. Hard data on what is working on LinkedIn right now after analysing 600,000 LinkedIn posts 

2. The exact 4-step framework I use to create viral content for myself and 7-figure founders.

All with the help of my very good friend: Stanley. 

The Secrets of the Linkedin Algorithm

On Sunday, I gave a talk to 50+ founders at Undeniable London. My topic: The Secrets of the Linkedin Algorithm.

I’ll be honest I was really nervous the night before…

Not because I didn’t know what I was talking about, but because I really wanted it to land. 

I was standing up in front of a room full of founders. Some had just signed their first client. Others were doing £100k+ months. Everyone wanted to understand how showing up on LinkedIn could genuinely move their business forward.

As with everything, I used my own experience.

But I needed the data to back it up. 

Specifically, data from Stanley - the AI content tool for LinkedIn that’s analysed over 600,000 posts. 

Not opinions or recycled advice, but actual patterns. Something they (and YOU) could actually use. 

Here’s everything I know: 

1. The algorithm you knew is dead

Six months ago, your post had about an hour to prove itself.

If it got enough engagement early on, LinkedIn pushed it.
If it didn’t, it basically died..

That’s why engagement pods worked so well. They were gaming that first signal.

But that system’s gone.

LinkedIn replaced it with a single AI model called 360Brew, and it works very differently.

It reads your content. It looks at your profile, your history, your activity and tries to understand what you’re saying and who it’s for.

Then it pushes it to people who are going to find it useful.

Sometimes straight away. Sometimes days later.

That’s why things feel a bit unpredictable right now, but also why there’s more opportunity if you get it right.

2. Your profile is why your content isn’t landing

Most people start with posts.

Wrong order. (Don’t worry, I did this too).

Your profile is one of the main signals LinkedIn uses to understand who you are and where your content should go.

1. Your headline

2. Your about section

3. Your skills

If those are vague, your content becomes harder to place, even if the post itself is strong.

The simplest way to check?

If someone landed on your profile right now, would they understand what you do, who you help and how in under 3 seconds?

If not, that’s where I’d start.

3. Your hook determines 80% of your post’s success

This is one of the clearest things from the data.

According to Stanley’s analysis:

→ Opening lines under 60 characters get 2.2x more engagement
→ Starting with “I” outperforms by 38%
→ Hooks with specific numbers have a 40% win rate
→ Curiosity gap hooks have a 66% win rate

Your hook isn’t there to explain everything.

It’s there to create just enough interest that someone wants to click “see more” and keep reading.

Every time someone clicks “see more” that’s engagement. 

It signals to LinkedIn this post is worth pushing. 

4. White space is not laziness. It’s strategy

Longer posts with lots of line breaks massively outperform dense ones.

Attention spans are short. Over-complicate it and people scroll straight past.

One idea per line, with room to breathe and always keep it moving.

So, that’s the data.

You didn't think I was leaving it there, did you?

Knowing what works is one thing. Actually putting these into action is another. 

So here’s the system I use every day for myself and 7-figure founders.

My spicy 4-step Stanley framework

Step 1: Voice dump everything

I never start with a blank page.

I open Stanley and just talk.

Half-formed ideas.
Things that happened that week.
Observations I haven’t fully figured out yet.
Stuff that’s been sitting in my head for ages.

Speaking makes it easier to get the real details out. You stop overthinking before you’ve even started.

Example prompt:
“Here’s something that happened to me this week. Turn this into a LinkedIn post in my voice.”

Stanley helps shape it. You bring the substance.

Step 2: Steal inspiration. Ethically.

I save posts I love all the time. Not to copy, but to inspire me. 

Sometimes it’s the structure, sometimes the pacing, sometimes just the way they opened.

Then I feed them into Stanley.

Example prompt:
“Use this post as inspiration for structure. Rewrite for my niche using the information I just shared.”

Most of the time, the issue isn’t that you don’t have anything to say.

It’s that your idea needs a better structure.

Step 3: Iterate until it clicks

This is the bit most people skip and it matters the most.

I go back and forth 3–5 times. Each round, I tweak one thing:

→ the hook
→ the structure
→ the clarity
→ the context

Example:
“This is a good start but the hook needs to be more specific and I want to add more context to point 2.”

AI gives you a starting point but you still have to perfect it. 

Step 4: Rate and refine

Before I post anything, I get Stanley to critique it.

Example prompt:
“Rate this draft 1–10 on hook strength, clarity, structure and value. What’s the weakest part?”

It sounds simple, but it works.

A lot of the time, the difference between a decent post and a strong one is just one sharper opening or one clearer point.

For this week’s tiny action…

Take one post you’ve already written.

Run it through the 4-step framework using Stanley. 

Compare the two versions.

1. What changed?

2. What got clearer?

3. What actually sounds more like you?

You’ve got 7 days free - cancel at anytime. 

→ Try Stanley (use my code to try it for free)

This is all about having a process that gets you to the good stuff faster.

Your ideas, your voice, your stories, they're still yours. The right tool just helps you shape them, strengthen them and get them out into the world.

Use it properly. Add your own 20%. And for the love of Linkedin, don’t post the first draft.

Mischa

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