I still second-guess every post I write.

Hey friends,

Get ready for some REAL-TALK…

I’ve written 1200+ posts and grown my following to 34K+ on LinkedIn. I average around 500 engagements per post, I have a loyal community and I help clients turn content into leads.

But, I still second-guess every post.

Before hitting post I think:

“Is this valuable enough?”
“Am I being too much?”
“What if people are bored of me?

I write the post, edit it, rewrite it, sit on it, hover over “post” and panic 92% of the time.

Then…

I post it anyway.

The weirdest part is, the posts that get me sweating, are the posts that always do the best.

Not the polished ones, or the ones I think are clever, but the real, genuine posts.

The simple ones.
The ones I nearly deleted.
The ones that felt a little too vulnerable.

Those are the ones people DM me saying…

“I needed this today.”
“This is exactly how I feel.”
“Thanks for saying it out loud.”

Those are the posts that make people feel seen.

This hardly surprises me because at the end of the day, “perfect” doesn’t connect. Being human does.

If you keep overthinking every post.
If you’ve got 23 drafts sitting in notes.
If you feel like you might be “too much”.

GOOD.

That means you care, it means you’re trying and it shows you’re human.

And, that’s exactly what people want to see on LinkedIn.

Remember this isn’t Instagram.

We don’t want the highlight reel, we want your version of real.

Your honest perspective. Your messy parts.

Because that is what makes you, you.

You need to remember that there are thousands of other people offering the same services as you, but there is only one you and showcasing that is the only way to stand out these days.

So go on…

Hit post.

Even if you’re nervous or it feels a bit “much”.

Because your words might help someone.

And, even if you help ONE person…

Surely that’s enough?

Enjoying this newsletter but not subscribed? What are you waiting for…

I say this every week but remember, I love honest feedback.

If you want to unsubscribe be my guest, but at least tell me why you did it!! I’m always looking to improve 😏 

All my love,
Mischa xxx

Need LinkedIn support? Here are a few ways I can help…

If you want to take away the guesswork and create a memorable personal brand with a clear strategy, book a 1:1 power hour with me.

If you’re serious about growing your personal brand but don’t have the time to do it — let me do it for you. Let’s jump on a call. 

Share Become Your PB with anyone who may enjoy it. Use the link here.

Hit reply and share any ideas, tips or feedback with me. I’ll reply straight back.

If you aren’t already following me on LinkedIn…